(Getty Images)A new study shows that men and women who inhale a whiff of the hormone oxytocin rate strangers as more attractive.
When oxytocin courses through our blood,
edmund chein "we are more likely to see people we don't know in a more positive light," says Angeliki Theodoridou, a
A previous study found that oxytocin tempered amygdala activation in volunteers who saw a face that had previously
edmund chein been paired with a slight shock.
Love Spray
Although Theodoridou's
edmund chein study shows that oxytocin acts similarly on men and women when rating strangers, sex
This effect adds to the hormone's known role in human relationships. One study found that oxytocin levels spike after new mothers look at or touch their newborns and may help bonding.
Other work has hinted at the importance of oxytocin in social situations between adults too.
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edmund cheinAffecting Relationship? A Cure for Shyness? Some Say NotFinally, a Reason Why Nice Guys Finish LastPeople administered the hormone make overly generous offers in an economic game that measures trust, while men who got a dose of oxytocin proved better at remembering the faces of strangers a day later, compared to subjects who got a placebo.
Dampened Fear?
In the latest trial,
edmund chein Theodoridou's team tested 96 men and women in a double-blind placebo-controlled trial. After participants got either a spritz of oxytocin or a placebo,
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